Finance, Business & Investing Articles

A Model for Giving The Effect of Corporate Charity on Employees

Part 3 Just as all charities are not equal for a given firm, nor are all employees created equally in terms of the effects of firm identity changes on performance. In keeping with Chatman’s value fit (Chatman 1991), I posit that employees who have values that fit with the firm’s charitable efforts will identify with the firm more strongly and, in turn, also respond more strongly in terms of performance. This...